Are we driven by money, fame, the search for beauty or love? I say those are all passengers, while the driver is the Why. Constantly we seek to know the Why in everything we do. Studies say that 4-year olds ask about 200 to 300 questions a day, a lot of them starting with Why. Even if we lose this […]
Cheap clothes don’t save you money. That’s the misconception most people carry into their twenties — and it’s the one that quietly drains wardrobes and bank accounts for years before anyone does the math. This is not a nostalgia piece about wishing you’d bought fewer things. It’s a financial autopsy of fashion decisions. Real prices, real brands, real numbers — […]
Archaeological textile analysis of Ptolemaic-era garments has confirmed pink dyes — extracted from safflower blossoms — in royal Egyptian wardrobes during Cleopatra’s reign. The color wasn’t grafted onto the aesthetic by modern fashion houses. It was already there. That context matters because “Pink Cleopatra” as a buyer category carries a lot of noise. Costume pieces marketed as fashion. Fashion pieces […]
Zurich coolest new attraction, the Wow Museum, is a unique world of optical illusions. A museum unlike other museums and a perfect place for selfies and shootings.Right in the city centre of Zurich, right between tall grey buildings, the Wow Museum is an unexpected surprise. Every colour enthusiast who enters feels happy at once because the Wow Museum is just […]
Most people think pale ghost fashion means wearing all white and calling it done. That is not the aesthetic — that is laundry day. The actual look is built on luminosity, intentional texture, and a palette that lives between ivory and ash, not between bleach and nothing. This is one of the most misunderstood looks in fashion. Done right, it […]
Leopard print has appeared in every major fashion decade since the 1940s. Not most decades. Every single one. That makes it more consistent than denim trends, more reliable than any runway color story, and — statistically speaking — the safest bold investment in your wardrobe. And yet, here’s the problem most people run into: you see someone at a coffee […]
Hair, eye makeup, lipstick: Yes, all important! But don’t forget about your teeth! For years, I’ve been using electric toothbrushes from Curaprox, and I’m a fan. So let me convince you! I want my toothbrush to be efficient but as well stylish. I used to have problems with stains and plaque before I discovered Curaprox. Since then, my dentist has […]
The Patagonia Snap-T fleece has been in uninterrupted production since 1985. That pile pullover — nothing a trend forecaster would invent today — sells for $119 in 2026 and shows up in more edgy mountain girl outfits than almost anything else on the market. That tells you something important about this aesthetic: it doesn’t chase cycles. It pulls from a […]
Does love come with a price, and if, how much does it cost? Some people say love is unconditional; others have a lot of demands. Where lies the truth? I grew up being taught that I have to be something special to be worthy of love and that it requires a lot of work to deserve this feeling I was […]
And sometimes dreams come true: On the 7th Mai 2024 it happened, Maya Seyferth In Love with… went live.I feel extremely honoured to be the muse of the collection of my beloved Maya Seyferth and could not love the collection more. Maya and I are united by the desire to fill the world with colour and beauty. With this collection […]
