Cashmere Vs Merino Wool Warmth Durability Fall: The Cashmere vs. Merino Warmth Fallacy: What Actually Keeps You Warm

You pull a thin cashmere sweater over your head on a crisp October morning. By noon, you’re shivering. The label said “100% Cashmere.” The price tag was steep. So why are you cold? The assumption that cashmere is always warmer than merino wool is one of the most expensive misunderstandings in menswear. It leads to overpaying for the wrong garment […]