Diving into Colours at the Wow Museum

Zurich coolest new attraction, the Wow Museum, is a unique world of optical illusions. A museum unlike other museums and a perfect place for selfies and shootings.
Right in the city centre of Zurich, right between tall grey buildings, the Wow Museum is an unexpected surprise. Every colour enthusiast who enters feels happy at once because the Wow Museum is just as fun, bright and beautiful as a wild dream where somebody drops a paint bucket over a whole house. Across three floors, illusions await. You find yourself in infinity grow and shrink or get lost in a world full of mirror and lights listening to hammering beats. A little bit like Alice in Wonderland, but different.

For a long time, I was looking at places like this popping up in the US, feeling jealous that we don’t have one. Now it finally happened! As you see the place is wonderful for taking pictures, but as well fun to just spend some time with friends, experience something different and dive into colours.