Brushing Your Teeth Turns Fun with Curaprox
Toothpaste is not boring anymore: Curaprox brings the whole rainbow into your mouth. “Be you” is the mantra of the six exciting whitening toothpastes. The idea behind the innovation is that you can choose colour and flavour according to your mood and have fun while brushing yoru teeth.
The Be You toothpaste has the mission to transform the time you daily use for your oral hygiene from a necessary chore to something enjoyable. Be You tastes unlike any toothpaste you know and brings a sensation of gin tonic mixed with persimmon, watermelon or other unexpected flavours to your bathroom. Swiss oral health brand Curaprox developed the flavours together with Givaudan SA, the world’s largest company for fragrances and flavours.
The result of this collaboration does not just smell different but has a unique and gentle whitening formula. The enzymes, hydroxyapatite and herbs in the toothpaste do a lot for you: They protect your teeth against tooth sensitivity and decay, minimise plaque, prevent the appearance of aphthae and take care of your gums. Menthol power pearls are responsible for a longlasting extra-freshness. And yes: It’s vegan and free of microplastic too, for those who mind.
Every Be You toothpaste has a gorgeous fitting mood toothbrush. You can buy it either alone or as a set with the brush. People always fall in love when they see the cute brushes in my bathroom and my visitors love it when they get one as a gift.
Express yourself and show the world your brightest smile.
My Opinion
I’ve been using Be You for quite a while now and I can honestly tell: There is no way back! I think it’s worth its price (which might be higher than what you paid for your toothpaste right now) and the colourful tubes make me smile whenever I see them. My favourite flavours are Challenger with its gin tonic and persimmon flavour and Pure Happiness’ irresistible mix of apricot and peach.
Maybe you give Be You a try too and smile your brightest smile!
These are the six mouth-watering
and unique Be You flavours:
Rising Star
Grapefruit & Bergamot
Pure Happiness
Peach & Apricot
Candy Lover
Watermelon
Challenger
Gin Tonic & Persimmon
Daydreamer
Blackberry & Licorice
Explorer
Apple & Aloe
